The other day I went shopping with my brother. We were looking for new career casual clothes because we were both close to starting new jobs. We graduated college simultaneously, so we got our first career oriented jobs at the same time as well. We went into a few stores before going in a store that did not have a decent air conditioner. Even though the sides were open, it was so hot and stuffy that neither of us cared to look past the main few racks. This made me wonder if in fact the store owner had considered the way in which not running an air conditioner is impacting his own sales. I probably would have spent some money in this particular store had I been comfortable and cool. However, the idea of walking around a store without the use of a/c for an hour or so has not been very attractive to me. My brother agreed, and after a few long minutes we decided to leave and try out an alternate place. I like thinking about one time owning my very own store, and these are the kinds of things that I will take into account when managing my personal store. Customers have to be very comfortable before they are going to be willing to spend their money, and an HVAC system is something that will have to be running well to ensure this. I am always extremely astounded any time people do not consider these types of things. Maintaining an HVAC unit is just about the most effective of ways to keep customers happy. I will add these opinions to my very own business plan so that when I am one day ready to get going on my own steam, I will have all of my i’s dotted.