During the early 1950s, there was a milkshake salesman named Ray Kroc. Mr. Kroc was struggling find success because a good number of people saw the new milkshake machines he promoted as an unnecessary expense. Ray persisted until he met a couple brothers by the name of Dick and Mac McDonald. If that name rings a bell, it should. Dick and Mac developed a system that Ray Kroc would then use to produce the fast food juggernaut known as McDonald’s. In fact, Ray fixed the problem that the McDonald brothers ran into once they attempted to franchise–quality control.
One of the problems was the franchisees would produce low quality heater hot dogs and chicken that seemed too to have come from an air conditioner. In working with the brothers, Ray struggled to get coolers installed and furnaces set up. This was essential because they played a significant role in keeping the food stock cool enough for preservation purposes. Ray always had to get approval to get an HVAC provider to install anything or to perform and sort of work, though. This caused the process of expanding to become much more difficult. Instead of warming up, the HVAC approval process was cooling things down to a frozen halt. Ray eventually found a way around this problem, though, by getting licensed in HVAC. By handling the heating, cooling, and property matters, he could sidestep the brothers and contend with any and all HVAC providers directly. This helped immensely with climate control, ductwork and preservation. Once free of the brothers’ sway, Ray had total control and helped put the finishing touches on establishing the juggernaut McDonald’s.